Userpilot secures $4.6M SEED
MENA headquartered product-led growth platform for SaaS companies, Userpilot, has raised $4.6M in a SEED round.
Request specific data sets, export tailored directories, and explore the full potential of our Platform. Reach out to our Sales Team
Userpilot, an Enterprise Software startup, raised $4.6M in a SEED funding round led by Silicon Badia, with participation from ScOp Ventures, and 500 Global. The startup helps companies achieve higher user activation, engagement, and retention rates by enabling them to personalize in-app onboarding experiences for users.
The Enterprise Software sector in MENA has been on an upwards trajectory since last year driven by the Mega Round recorded by KSA’s Unifonic. Tracking the sector’s evolution on our Advanced Analytics tool, we see that the SaaS space has observed more than 100% YoY growth in VC funding over 2022. With 32% more deals than the year before, venture capital investment in MENA supported AI, automation, data analytics, and B2B solutions across industries with major funding rounds recorded by the likes of AI-powered Software solutions provider Mozn, and transformational technology solutions provider Elevatus Inc.
Access our Advanced Analytics feature offering real-time data at your fingertips.
Access our suite of H1 2022 Reports covering MENA, Africa, Pakistan & Turkey. Browse our latest and pick your data focus
According to the company, the startup’s heightened capacity to customize experiences (through a no-code editor) helps product teams to tailor-make content that looks and feels native to their applications. “The idea behind Userpilot was to give the product team (non-technical) the ability to create no-code in-product experiences that would contextually introduce users to features based on their behavior. With Userpilot [companies can also] segment users based on their attributes and behavior. This allows product teams to contextually target users when it makes the most sense to do so.” CEO Yazan Sehwail told TechCrunch.
Userpilot said that they will use the latest funding to build new features that will help companies further reduce customer support and engineering costs. Silicon Badia founding managing partner Namek Zu’bi shared, “At Silicon Badia, we have always been big believers in the product-led growth (PLG) movement where the product itself drives user acquisition, expansion, conversion, and retention. Having invested in earlier PLG success stories like Amplitude (NASDAQ: AMPL), we believe that Userpilot is ushering in the next generation of PLG tools.”
Get a diagnosis of the landscape with real-time data on SaaS startups in MENA
Source: techcrunch.com