- $1,997 or 3 monthly payments of $697
AAA Program: Assessment, Action, Ascension
- Course
- 46 Lessons
Why Should I Buy This Course?
Who is it meant for? Is it worth the money?
Watch our video to learn more.
Watch our video to learn more.
Expected Outcomes
With the AAA program, you and your team will be equipped to take your ad accounts to the next level thanks to hours of our unparalleled insights, insider best practices, and helpful tools from the best in the biz.
You'll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for a high-achieving account, how to expand into other top performing channels immediately (TikTok, Performance Max, Email/SMS, and YouTube), and much more.
The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool that you don't have to create from scratch.
You'll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for a high-achieving account, how to expand into other top performing channels immediately (TikTok, Performance Max, Email/SMS, and YouTube), and much more.
The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool that you don't have to create from scratch.
Topics Covered
Course Outline & Takeaways
- client goal setting and expectation management
- meta account assessment and optimization
- client reporting
- internal reporting
- what metrics to focus on to drive sales
- reporting with third-party tools, including Northbeam and Triple Whale
- attribution window choices and decision making
- why first-party data matters
- soft reporting metrics
- hard reporting metrics
- helping clients figure out what numbers they have to hit
- custom metrics
- Google Data Studio / Supermetrics
- explaining attribution
- audience structure
- prospecting audiences
- middle funnel and bottom funnel structure
- an ideal remarketing setup
- using your catalog properly
- finding new customer segments
- setting up Meta Shops properly
- using Advantage+
- landing pages to test
- creative sourcing
- creative cornerstones
- types of creatives needed
- creative testing
- creative scaling
- creative review process
- TikTok ads mastery
- Performance Max ads mastery
- YouTube discussion
- email and SMS mastery
- checking your pixel
- checking your catalog
- checking your events
- and SO much more!
FAQs
You’ve got questions. We’ve got answers.
What if I'm unsatisfied with the course and want my money back?
We have a 100% satisfaction guarantee. If for any reason you are unsatisfied and/or you purchase this course in error, we will refund your money. We have thousands of satisfied students and clients around the world and our courses do not disappoint. We're confident this course will help you and your team!
What's different about this course than other Foxwell courses?
This course prepares you and/or your team to run ads on Meta, Google, TikTok, and do Email/SMS well in 2022/2023. This course doesn't just focus on scaling or optimization or creative - it covers all of it.
Can this course serve as an internal training tool?
Yes, that's what it's designed for. You don't need to create something new to bring your team up to speed, it's all here for you. And if your team wants ongoing support, join the 3 person membership plan and get this course for $0.
Can I share this course content with others?
No. Unless they've purchased the course themselves, this course cannot be shared, copied, or reproduced without consent. BUT if you are an agency owner and buy it to train your team, that is totally great and this one course can be used to train 2-5 people easily!
What if I run into issues downloading the materials, playing the videos, accessing the course content, etc?
We're always here to help. Email me directly at andrew@foxwelldigital.com and I'll help get things squared away.
Can I get a discount?
You can if you join the Founders Membership! All members get 20% off.
What does this price include?
Not just a course, resources too.
You get 7+ hours of original course content, and everything from audit documents to reporting templates to step-by-step guides. Look at a more detailed list 👇 .
Contents
Introduction
Introduction To Assessment, Action & Ascension
- 4 mins
- 41.6 MB
How to use this course.mov
- 1 min
- 49.5 MB
Phase One: Assessment
Phase 1: The Customer Assessment
- 8 mins
- 123 MB
Phase 1: Reporting Overview
- 14 mins
- 178 MB
Phase 1: Understanding The difference between Hard and Soft Metrics
- 22 mins
- 318 MB
Phase 1: Reporting Discussion Between Pros
- 6 mins
- 154 MB
Phase 1: Google Data Studio Supermetrics Reporting
- 23 mins
- 97.7 MB
Resources: Basic Financial Literacy for Clients
Resources: Reporting Worksheet Template One
Resources: Reporting Worksheet Template Two
- 10 mins
- 109 MB
Resources: Founders Membership Preview: Optimization Walkthrough
- 23 mins
- 69.5 MB
Resources For Beginners: How to Optimize Accounts Right Now
- 25 mins
- 176 MB
Resources: Advanced Deep Audit of a Meta Account
Phase Two: Action
Phase 2: Full Funnel Set-up and Targeting Research
- 13 mins
- 210 MB
Phase 2: Placement Considerations and Technical Notes
- 7 mins
- 117 MB
Phase 2: How One Agency Thinks About Optimization
- 40 mins
- 483 MB
Resources: How to set a cost cap bid properly
- 5 mins
- 16.7 MB
Resources: Landing Page Inspiration
Resources: Website Teardowns and Audits with Kurt Elster (Interview)
Resources: 17 Quick Wins to Improve Your DTC Landing Page
Phase Three: Creative
Phase 3: Building and Sourcing Creative
- 27 mins
- 537 MB
Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review
- 20 mins
- 1.2 GB
Phase 3: Creative Testing, Analysis and Scaling
- 38 mins
- 549 MB
Phase 3: Creative Reporting
- 10 mins
- 132 MB
Resources: How To Set Up A Creative Testing Structure
Resources: How To Get Influencers for UGC, A Playbook (Interview)
Resources: Mini-Masterclass: Why Humans Buy Anything
Resources: Creative Testing & Analysis Map
- 363 KB
Resources: TikTok Spark Ads Instructions for Creators
- 576 KB
Resources: TikTok Ads Best Practices 2022
- 1.91 MB
Resources: TikTok Ads Safe Zone Template
- 69.7 KB
Resources: IG Reels Ads Safe Zone Template
- 27 KB
Resources: IG Stories Ads Safe Zone Template
- 10.8 KB
Phase Four: Diversification
Phase 4: A beginners guide to TikTok Ads with Brad Klein
- 25 mins
- 1.96 GB
Phase 4: Google Performance Max and YouTube Ads
- 19 mins
- 1.32 GB
Phase 4: Email and SMS Basics
- 22 mins
- 1.98 GB
Resources: Google: Affinity Audiences for Brand Advertisers
Resources: TikTok Ads - Best Practices
- 1.91 MB
Resources: TikTok Ads Mastery and Tips, with Cody Plofker
Resources: Google Ads Deep Account Audit - Live Walkthrough
Resources: Performance Max Resources
Phase Five: Tech Checks
Phase 5: Pixel Check-up
- 14 mins
- 107 MB
Phase 5: Understanding Aggregated Event Measurement (AEM)
- 16 mins
- 142 MB
Phase 5: Conversion API (CAPI) Check Up
- 16 mins
- 134 MB
Phase 5: Catalog Set-up.mp4
- 20 mins
- 171 MB
Resources: Meta Outage Notifications - Slack RSS Feed
Want the course for FREE? Join the Foxwell Founders!
Join our three person plan (or email me andrew@foxwelldigital.com for a custom plan) and get this course included in your membership cost.
- $897/mo
- $9,867/yr (save 8%)
Foxwell Founders Agency Membership - 3 People
Includes 10 products
- Creative Strategy Mastery ($497)
- TikTok Ads & Shops 101 ($197)
- Foxwell Digital Agency Course (Free)
- ASC Action Plan ($147)
- Tried and True Testing Frameworks ($197)