Ember was rolled out in the
- e& is one of the largest technology and investment conglomerates in the world, serving 162 million customers across the globe. etisalat by e& is the largest telecom operator in the MENA region by number of subscribers.
- Swarmio's Ember gaming and Esports platform was launched to target etisalat by e& customers under the brand name Arena Esports on
November 28 th.
"Our partnership with etisalat by e& will bring the Ember platform to millions of gamers across the MENA region, beginning with the
Swarmio developed its proprietary Ember gaming and esports platform as a co-branded SaaS-based product for telcos to add to their "bundle" service packages in order to improve customer retention and increase average revenue per user (ARPU). The Partnership with Etisalat by e& is a result of Swarmio's previously announced telco distribution agreement with
Arena Esports subscribers will have access to all the features the Ember platform provides, including an ultra-low-latency playing experience, exclusive competitive challenges and tournaments, unique digital content and products, managed communities, gamification and points system, online store, and alternative payment channels integrated by the "Swarmio Pay" gamer e-wallet - including direct carrier billing (DCB). Ember also enables gamers to purchase digital content, skins and accessories seamlessly inside the platform via direct top-up, meaning they do not need to pause their game play to enter a validation code.
These alternative payment channels are especially important in markets such as the MENA region, which is the fastest growing gaming market in the world, with an estimated 377 million gamers and growing. The MENA gaming market is currently valued at
Revenues are generated from transactions that take place inside Arena Esports, such as monthly subscriptions and the purchase of digital content, skins and accessories ("microtransactions"). According to SuperData, microtransactions made up 88 percent of digital games industry revenues in 2020.
'etisalat by e&' is the brand representing the
Taking advantage of the age of 'connectivity renaissance', etisalat by e& will grow core and digital services, by enriching consumers' value propositions with digital services that cater for consumers' new lifestyles and emerging demands beyond basic telecom services, including areas like gaming, health, and insurance. etisalat by e& will also continue to act as the trusted partner and advisor of enterprises by enabling their connectivity and beyond connectivity requirements
Bolstering its leadership position as the digital telco that is a customer champion in a hyper-connected digital world, etisalat by e& will pivot new, sustainable demand in future-forward spaces like private networks, autonomous vehicles, and AI.
To learn more about etisalat by e&, please visit https://eand.com/en/telecom.jsp
Swarmio's fully managed, plug-and-play Ember platform can be quickly and seamlessly integrated with major telco operations, allowing telcos to engage and monetize gaming subscribers and gain immediate and meaningful access to the
Ember provides a proprietary digital hub for gaming communities, allowing gamers to access an ultra-low-latency playing experience, competitive challenges and tournaments, exclusive gaming content, managed communities, gamification and points system, online store (
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Swarmio on LinkedIn (https://www.linkedin.com/company/swarmiomedia)
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Information set forth in this news release may involve forward-looking statements under applicable securities laws. Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions. All statements, other than statements of historical fact, included herein including, without limitation: statements about the Company's growth, the Company's ability to capitalize on the major global opportunity in the gaming and esports market, anticipated benefits to the Company's partners and their customers from using the Company's products, ongoing discussions with potential new customers or partners and the possibility that such discussions may result in additional contracts or revenue for the Company, the Company's future plans, its goals and expectations, including but not limited to, the Company's continuing ability to enter into agreements to deploy its products with international telecommunications companies and game publishers and its ability to monetize these agreements through generating SaaS-based revenues are forward-looking statements. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the risks identified in the Companies long-form prospectus dated
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