William LumMar 308 minThe Ultimate Checklist: Running a WebinarRunning a webinar let's you showcase your expertise and is a great way to continue the momentum of other demand generation efforts.
William LumFeb 294 minHow to Create a Comprehensive Checklist to Maximize Reach in Content MarketingThis is the basis of a comprehensive checklist to organically market content to maximize it's reach. Discussing considerations for your list
William LumFeb 16 minOptimizing Your Business Strategy: Best Practices for Configuring Leads and ContactsBest Practices for Configuring Leads and Contacts to maximize your Business Strategy
William LumDec 4, 20236 minRevolutionizing Business: The Power of AI in Transforming Marketing, Sales, and Customer ExperienceAI is now being used in a wide range of industries. It is helping to aid and automate Marketing, Sales and Customer Experience.
William LumNov 2, 20232 minMastering the UTM Framework: Tips and Strategies for Optimizing Marketing Campaign DataUTM Framework: Tips and Strategies with examples of values to use for each UTM parameters in each situation and type of content
William LumOct 10, 202210 minOpinion: Are you depressed because you can't achieve your dream of having it all?Mental health injuries unlike physical ones are invisible and that makes it hard to help those that need help.
William LumJul 31, 20221 minA maturity model for MarTech to help you know where to startMarketing Operations and the MarTech stack covers so much today and it can be hard to know where to start without a maturity model.
William LumJun 30, 20223 minMOps professional needs to master these 5 types of business communicationWriting Marketing Operations professionals will need at one point or another. Proposals. Requirements. Test Cases. Root Cause Analysis.
William LumMay 31, 20223 minMarketing Attribution of Pipeline and why it mattersAttributing pipeline help us calculate the ROI of budget used and how much budget that team should get in the future.